Marriott Bonvoy International has created a brand-new way for travelers to explore the world without ever leaving their homes! Last year, Travel by Design was launched as an integrated content platform that unlocks stories about some of the world’s most remarkable hotels. Thanks to a partnership with Samsung, Samsung TV Plus viewers can now discover exclusive on-demand travel videos through the Travel by Design destination on its streaming service. With this collaboration, experience dynamic design stories and global destinations directly from your own couch.
Travel by Design Takes Viewers on a Journey
“We have an incredible portfolio of brands with design stories waiting to be told,” Annie Granatstein, Vice President of Content Marketing at Marriott International, said of the program’s inspiration. “From social listening research, we saw people are becoming more interested in the stories behind the places they are visiting. We wanted to introduce travelers to the visionaries behind some of the world’s most remarkable hotels, guiding them through those stories firsthand and immersing travel lovers closer to the destinations and cultures they love.”
The program features articles, videos and films, expert conversations and photo galleries. “Our content is live right now and features properties such as Le Meridien Maldives Resort & Spa; W Rome; The Ben, Autograph Collection; W Punta de Mita; Hotel Marques de Riscal, The Luxury Collection, and more,” Granatstein told us. “Most of the content was created for Travel by Design, including all films and podcast series. Some of the articles were already created by our team.”
In regard to the Samsung partnership, Granatstein explained, “We wanted to reach a sophisticated, worldwide streaming audience with the films which were “designed” to live alongside premium streaming content.” The content can also be viewed online here. “We’re excited for viewers to step into the minds of the creative visionaries behind the world’s most extraordinary hotels. There is no better spark for igniting awe-inspiring journeys around the world.” Content will be added throughout the year.
